Color of the Year 2017

Color of the Year 2017

Pantone’s Color of the Year 2017 is “Greenery“.

PANTONE 15-0343 Greenery (#88B04B)

Green is one of the main colours in the RGB-system which makes up all the colours you see on this screen. The colour is usually associated as an environmentally friendly symbol but in different context it can represent something completely different. I think green is a good colour because it pairs well with orange. This year’s color is also much more effective than last year’s colors.

After hearing about Pantone’s selection I got inspiration to organize a Greenery themed editorial photoshoot. In the beginning of the year it’s rather dark and cold in Finland and there’s not much green outside so the best place for the shoot was definitely Kaisaniemi Botanic Garden in Helsinki. It was very pleasant to go to the tropical environment of the rainforest in the middle of winter. My model for the shoot was Inka whose favourite colour happens to be green. She skillfully crafted the green tulle skirt for the shoot and did her own hair and make-up.

Model: Inka Sallinen. Location: Kaisaniemi Botanic Garden, LUOMUS
Camera: LUMIX GX8 + 12mm f/1.4 & 42.5mm f/1.2
(Browse photos with the arrows)


The Finnish Museum of Natural History grants photography permissions for the Botanic Garden.
If you want me to shoot for example your engagement or graduation photos in the garden just contact me.

Here’s a couple of more photos from the photoshoot


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